Start & Scale A Profitable SEO Business

SEO Business Blueprint Logo

How To Start & Scale A Profitable SEO Business

We help web professionals to set up and scale an SEO business
so they can earn a high recurring income from their existing client base,
earn more profit in less time with new clients
and never worry about cash flow again.

Who is this website for?

This is for anyone who provides web design or web development services to their clients.

You will likely be a web designer, web developer, digital marketer, marketing strategist, business coach or similar.

This is especially for those considering adding an SEO service to their current offering, but don’t know where to start.

Does this sound like you?

  • You know you should be providing an SEO service to your clients, but you have no idea where to start?
  • You are tired of referring your web clients to other SEO providers in return for a measly referral fee?
  • You are confused about the volume of SEO information out there?
  • You want to be able to get great rankings for your clients but you don’t know enough about SEO right now?
  • You want to do SEO as a service but you don’t want to be seen as selling snake oil?
  • You don’t know HOW to run an honest, ethical and transparent SEO business that gets results?
  • You see other web developers getting the kind of financial results you want, but don’t know how they are doing it?
  • Do you crave the security monthly recurring revenue (MRR) gives to you, your business and your family?

If you answered “YES” to any of those questions then please read on.

Because once you have completed the SEO Business Blueprint program you will know how to get phenomenal results for your clients, charge an average of $1,000 per month to your clients for SEO services AND feel good about doing it knowing you are providing great value to them.

And that isn’t some hocus pocus number. My coaching clients and I routinely sell SEO packages ranging from $500/month right up to $3,000/month.

What do people pay for SEO?

In this short video I will show you EXACTLY what my clients pay me.

I’ll also reveal what industries some of my clients are in. This will spark off ideas for you as to where the SEO gold on YOUR client list is hiding.

Enjoy… and if you are interested in getting some help to start and scale your own high-ticket SEO business keep reading.

What’s involved in the program?

Steve peels back the curtain on his own multi-6 figure SEO business.

He shows you exactly how he does everything.

Nothing is hidden from you. No question is off limits.

What’s included:

The coaching program is 8 weeks and contains everything you need to start and scale an SEO business.

Everything in the program is outlined step-by-step.

The modules and training programs are released to you each week, and are available to you to watch at your convenience.

So, if you’re busy that’s not a problem. You can watch them whenever you want and take notes.

Week 1: Mindset & Clarity

Getting your mindset right and getting clear on who you want to work with (and who you DON’T want to work with) is so important.

In my opinion it’s THE most important aspect of your business.

Your success in any business will be 80% mindset and 20% mechanics – that’s why we will start with mindset!

Week 2: On-Page SEO Blueprint

The mechanics of SEO and getting your clients ranking on Google is the focus of this week.

On-page SEO is so much more than getting your green lights on Yoast.

It is so much more than stuffing your keywords in as many times as possible.

It is about having a clear idea of what the Google algorithm REALLY wants and giving it what it wants.

At the end of this module you will have a very clear blueprint to follow in order to get your client’s websites ranking.

Week 3: Off-Page SEO Blueprint

Quality links are what separates the top ranking websites from those that struggle to get ahead.

In this module we cover why links are so important, what Google deems to be a “quality link” and how to go about getting them for your clients – at scale.

If you’ve struggled to get good quality links for your clients in the past, then rest easy, we’ve got you covered.

Week 4: Advanced SEO Blueprints

Client SEO can throw up a multitude of different scenarios.

Ever had a client that lost rankings all of a sudden?

Ever had a client who wants to get a negative review off the search results?

Ever had client who has 20 bajillion spammy links pointing to their website?

All these scenarios and more are covered in this module.

Week 5: Packages & Pricing

Here we cover what exactly you are going to sell and for how much.

I show you SEO packages proven to get results for clients.

They are easy to sell, and they are priced very profitably.

After going through this module you will know exactly what to do to package up SEO so that each client will be worth $6,000 – $27,000 to you.

In fact, I’ll give you the exact templates and pricing structure.  No more guesswork on what works and what doesn’t.

Week 6: Client Attraction

Wouldn’t it be great if you could start attracting the kind of client who would be willing to pay you high ticket prices for your SEO service?

In this module I show you all the methods my students and I use to attract high paying clients with ease.

This module is where the rubber hits the road.

You’ll start attracting high paying clients this week.

Week 7: Sales & Closing

Let’s be honest, most of us web developers suck at sales.  Not all, but most.

Having a haphazard approach to sales might get you some sales.

However, with a solid structure to your sales meetings you will be able to close sales more predictably.

In this module I give you a step-by-step blueprint to structuring a sales meeting, how to follow-up and how to close.

This blueprint takes all the stress out of sales because you know EXACTLY what you are meant to be doing.

Get ready for your close ratio to go through the roof… and you might even start enjoying the sales process.

Week 8: Scaling Your Business

A lot of people are happy enough to earn $10,000/month.  That covers all your expenses and gives you a pretty comfortable lifestyle.

But what if you want to scale your business up to $20,000/month or $50,000/month or even $100,000/month?

As you scale up it’s important to be able to provide a quality service while not working yourself into the ground!

That’s what this module is all about.

Plug and Play Templates

One of the many things I wish I had when I started my SEO business was… templates!

It takes a huge amount of time, effort and cost to create all of the documentation and templates you need for a business.

It’s the reason why franchises are so expensive.  It’s because they let you plug their templates and systems into your business and you are off to a winning start.

Here are some of the templates included in the program.

Contract Template

It amazes me how many businesses operate without solid contract and terms & conditions.

What happens in the event of a dispute?  If you don’t have a good contract in place then you are opening yourself up to a whole world of potential pain.

Now hopefully you should never need to depend on it, but if you do it’s prudent to have a bullet proof contract in place.

Also, if you are charging high ticket prices ($6,000 – $27,000 per client per year) then it is expected that they’ll have to sign a contract.

Nothing says “amateur” more than winging it when it comes to contracts and agreements.

It would cost you over $2,000 to get this contract drawn up yourself.

You are getting it for free.

Client Intake Form

You need the same information from every SEO client in order to start working with them.

This form makes it a breeze to collect the information you need.

It ensures you don’t forget to ask for the various bits and pieces.

And importantly it makes it easy for your client to give you the information.  No more endless chasing the client for content.

They fill out one form at the start of the contract and you are done.

SEO Audit Template

I have never found one tool that does the “perfect audit”.

Maybe because the perfect audit does not exist.

In my experience some tools give way too much information (confused people don’t buy) and some tools only give a small snapshot of the overall picture.

Therefore I use a range of (free) tools to perform my audits and plug them into an easy to understand template.

This makes it easy for you to explain to the client, and easy for the client to understand.

I routinely charge $1,000 for these audits, although you could give them away for free as part of your sales pitch.

This audit template has the perfect balance of information for you to be able to sell SEO to your client.

Monthly Reporting Template

I believe in open and transparent communication with my SEO clients.

Therefore I send them a monthly report showing them exactly what I have done for the month.

Over the years I have tested many different reporting methods.

I used to do really long and detailed reports showing my clients every stat, fact and number but I soon realised a short report that they actually read is much better than a 15 page report that they file away (delete!) and never read.

Short is better because it’s quicker for you to write up, quicker for them to read (they are as time poor as you!) and I’d prefer them to read a quick snapshot than nothing at all.

This template will save you hours each month putting together reports.

Supporting you along the way

Every one of my students will tell you how good the support is within the program.

And it continues after you have finished.

This is no accident.

When I built out this program one of the major pillars was going to be support.

I have done a huge amount of training, courses, programs etc.  I have spent $72,000 on online programs in the past few years.

The programs I got the best results from were the ones where I was supported along the way.

So your world class support includes…

Weekly Coaching Call

You will have a weekly coaching call with me while you are on the program.

Anything you are unclear about I will answer.

If you are not sure of anything ask, just make sure you have watched the modules first.

There’s no question that you will walk away not knowing the answer to.

Student Only Facebook Group

A huge amount of learning goes on in here.

Imagine being able to ask an SEO or business question and get your question answered by a group of highly trained SEOs from around the world.

That’s what this Facebook community is all about.

The only people in here are web professionals, like you, who have been through the SEO Business Blueprint program.

This is a seriously invaluable resource to you and your business going forward.

You get lifetime access to this group just for being a member of the program.

I also know a tonne of business has been referred and business partnerships have been formed in here too.

Lifetime Access To The Videos

6 months down the road you may want to rewatch an advanced SEO video on a very specific topic.

Or brush up on your sales skills.

No problem, you have lifetime access to all the videos.

I constantly update and upgrade and add to the program material.

As a member of “SEO Business Blueprint”, you get access to these updates at no extra charge.

That’s my way of ensuring that the program remains an excellent long-term investment for you and your business.

Coaching Call Recordings

Every coaching called is recorded, archived and indexed.

Therefore if you ever want to listen back to a portion of a call, and hear the answer to a specific question again, you can.

Just look up the question and navigate to the timestamp indicated.


This is a resource for you to use long into the future.

What do other web professionals think about the program?

Here is some feedback from my coaching clients.

These are people just like you… web developers, web designers, digital marketers who were looking to add an SEO service to their business.

They took the plunge and have never looked back!

Let’s take a look at what they have to say about the program.

dominika profile pic

Dominika K.

Platinum Circle

I signed up for the SEO Business Blueprint program as I wanted to provide more value to my clients and add another, more profitable service to my offering.

I also liked the fact that SEO provides black and white type of results to clients, that cannot really be disputed: your website is either on page one of Google, or not (unlike digital marketing services where a lot depends on the client’s budget and co-operation with the marketing team, or web design services where a client can ‘simply not like the design’).

I also noticed that many clients are more interested in working with me on a website project if I mention the SEO service.

They feel that I provide them more value if I have these additional skills, and they are absolutely right!

I can now design a much better website that is ready for further SEO work.

I benefitted from the program in many ways but the most important would be:

1) Getting the knowledge I need to add an SEO service to my business

2) The way I think about being an entrepreneur has changed completely. I am aware now of different types of customers I may come across in my professional life and can easily recognise the people I do and do not want to work with. I know how to deal with clients’ objections and questions on SEO. I also improved my offline sales skills.

3) I think the biggest benefit for me was that thanks to SEO I can only work part-time now and still have a very lucrative & stable income each month. I can also spend more time with my family, which is really important for me.

I felt supported absolutely all the time! Both Steve and the other course students were super supportive and helpful.

I would absolutely recommend the program to another web developer.

By adding an SEO service to your offering you can a) differentiate your company from other web design businesses, b) provide more value to clients, c) have a stable income each month (no more worries about cashflow).

I actually think the program is worth much, much more than the price paid for it. A lifetime value of one SEO client signed in for the lowest price package will cover the program cost. And we are talking about ONE client. So yes, it is definitely worth its price.

SEO has now become my core business offering.

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Adrian S.

Platinum Circle

Joining Steve’s 8 week coaching program was one of the best decisions I have made for my business.

Having access to the program, a weekly coaching call, AND a closed Facebook group full of incredible like minded business owners/entrepreneurs is massive value.

I strongly recommend this program if you are a developer or in the digital space, as it is probably the fastest and easiest way to learn and implement SEO into your business.

Steve is undoubtedly a guru in his field, his program and weekly calls have provided me with an entirely new product for my business.

It has given me the confidence to deliver strong results driven and tested SEO strategies for my clients.

I have doubled the value of all my proposals and now have access to consistent cash flow because of his strategies and guidance.

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Gaye N.

Platinum Circle

My business is primarily web design, but of course it’s not just all about pretty design, a website needs to be found to give the business owner a return on their investment.  I wanted to be able to offer my clients a more comprehensive and valuable service.

I read lots about SEO, there’s certainly no shortage of information available, but it was all very confusing and lacking in any structure.

I had a look at a few training courses and decided on Steve’s SEO Business Blueprint because it provided not only a complete SEO training program but also a step by step process for packaging it all up into a service offering AND how to attract clients and make sales.

Steve made everything so much easier to understand with clear guides and templates, and the weekly Q&A calls helped pull everything together even further.

I’ve been able to add on-page SEO into my web design packages, and one client in particular with a brand-new domain I managed to rank their 4 main keywords in the top 10 within a matter of weeks.

I would definitely recommend Steve’s program to other web designers who want to provide that extra value to their clients and make themselves stand out in the crowd.

Real People. Real Results.

Our goal is that every student will have signed up 1-3 SEO contracts before the end of the 8 weeks.

In other words, the program pays for itself many times over before you’ve even completed it!

It’s students results like these that make this program what it is today.

Chris C.

Platinum Circle

Sold his first SEO contract for $20,400.

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Dominika K.

Platinum Circle

Went from charging €35 per hour to selling her first SEO contract for €9,400.

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Cory V.

Platinum Circle

In 8 weeks Cory sold $33,000 worth of SEO.

Platinum Circle - What You Get

  • Week 1: Picking Your Niche, Mindset & Clarity
  • Week 2: On-Page SEO Blueprint
  • Week 3: Link Building Blueprints
  • Week 4: Advanced SEO Blueprints
  • Week 5: Packages & High-Ticket Pricing
  • Week 6: Client Attraction
  • Week 7: Sales & Closing
  • Week 8: Scaling Your Business

Endless Value

  • Lifetime Access to Videos
  • All Future Video Updates

Plug and Play Templates

  • Contract Template
  • Client Intake Form
  • SEO Audit Template
  • Monthly Reporting Template


  • Weekly Coaching Call (8 weeks)
  • Student Only Facebook Group (Lifetime Access)
  • Coaching Call Recordings (Lifetime Access)

Applications Are Currently Closed

Join the waitlist and be the first to know when we reopen.

chris c profile pic

Chris C.

Platinum Circle

As an entrepreneur just starting out, I had very little money available to invest back into growing my business.

I contacted Steve, with the hopes of looking at adding SEO to my service offerings.

After enlisting in his 8 week coaching program, I look back now and I can confidently say that it was an absolutely great investment.

His program material covers everything I needed to start providing SEO and sell the service confidently.

Being able to provide high quality SEO isn’t just beneficial for my clients, but also for my business.

The absolute best part of Steve’s program, hands down, was having him available weekly for coaching calls.

He took the time to answer all of our questions and pick his brain.

I would definitely recommend this program to anyone who is looking to provide SEO and wants to learn from someone who is a proven expert in the field.

seo business blueprint success 4

Jon S.

Platinum Circle

In 8 weeks Jon brought 2 clients on board worth $18,000.

seo success person image

Cory C.

Platinum Circle

In 8 weeks Cory sold $44,400 worth of SEO.

seo business blueprint success 2

Alex B.

Platinum Circle

In 8 weeks we got 7 clients on board worth $72,000.

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Cory V.

Platinum Circle

I’ve had my web company for 8 or 9 years. Over the last 4 years I’ve offered an SEO service via a 3rd party.

In wanting to make some changes in my business I knew I needed to go and acquire the skills to take over those services.

So when I found Steve’s SEO Business Blueprint program I felt very confident that I was going to have the information I was looking for – and it turns out that I did!

There program itself is 8 weeks, each on a different topic.

Each week I was invited to a video coaching call with Steve and the other members of the program. We were able to ask questions and talk about SEO, talk about things going on in our company.

I found that to be an amazing thing where Steve has built this amazing support system, where not only he helps but every on the program helps – current members and even people who have taken the program in the past.

I have benefitted from that tremendously.

In the future I see a lot of good things for me and my business.

I know that I can go and stand in front of any client and know that I can demonstrate the value of a good SEO service. And to be able to deliver the results to help them grow their business.

Thank you for your help and support through the program, you’ve been great!

If you are a web designer looking to add an SEO service into your business definitely take a look at Steve’s program. It is very thorough, very informative and it has helped me tremendously.

Thank you again Steve!

So, what do you say?

Would you like to have a cash generating SEO business up and running in the next 8 weeks?

Frequently Asked Questions

1. Will this work in my country?

Yes. SEO is SEO, no matter what country you are in the same principles will apply. So far I’ve had coaching clients in Australia, UK, Ireland, Germany, Thailand, Canada and USA.

2. What level of experience do I need?

I assume no knowledge. We’ve had people through from complete beginners to SEO experts and they have all got a huge amount of value from the program.

3. Do I need to be a web developer/designer?

No. You can outsource the tech stuff. I show you how.

4. Will this work if I have no clients currently?

Yes. I teach you how to get clients.

5. I can’t afford the program, can you do anything for me?

If you want to get the Platinum membership but don’t have the full amount to invest right now, please email me and we can work out a payment plan.  [email protected]

6. How much time is this going to take up?

About 4 hours per week, but you have lifetime access to the videos so you can really take as long as you want. All training videos are 10-30 minutes long so you can fit them in around your other commitments.

6. How long until I see results?

This depends entirely on you. Our aim is that you will sign up 1-3 clients within the 8 week Platinum program, so the program pays for itself before you finish it. Most people achieve this.

8. When does the training start?

As soon as you sign up. But as I said you have lifetime access to the material so you can really start whenever suits you. You also have lifetime access to the student only Facebook group for support.

9. Can I enrol now at the offer price and start at a later date?

Yes. Remember you have lifetime access to the material and the student only Facebook group.

Still got questions?  Email me on [email protected]

Applications Are Currently Closed

Join the waitlist and be the first to know when we reopen.